Anvato and Renowned Participatory Video Director Marc Scarpa Integrate First Live Video Clip Syndication for Major Rock Band’s Album Pre-Release Event; More Than Two Million Participants Involved in Record Audience for Music Streaming Event

Mountain View, CA - July 25, 2011- Anvato, a leading provider of real-time online and mobile web solutions, announced that it successfully completed the industry’s first installation of a live video streaming clipping feature for the recent “Incubus HQ Live” web streaming event, which established a music webcast record audience of more than two million participants. Using Anvato’s Media Content Platform (MCP), renowned participatory video director Marc Scarpa and his team were able to pull and edit live video clips, in real-time, for syndication to various broadcasters and web sites throughout the seven-day event (June 30-July 6).

The event celebrated the release of the multi-platinum rock band Incubus’ new album, ‘If Not Now, When?” The producers were able to create HD clips live from multiple broadcast feeds through the use of Anvato’s platform, which provides a series of features, including workflow integration, video management, transcoding, multiplatform syndication, and award-winning video analytics. More than two million participants watched and interacted with Incubus during the seven-day run, making it the largest audience for a music event on the web.

The event was broadcast via Livestream, and through www.incubushqlive.com, www.enjoyincubus.com and www.incubusHQ.com and other media partners, including MTV, capturing the series of Incubus intimate performances at a downtown Los Angeles gallery space (dubbed “Incubus HQ Live’) which included live interactions with Incubus fans on the web and in person.

Multiple cameras were set up around the space to capture impromptu live sets, live web streams and instructional clinics for what became a real-time documentary. More than two million participants watched the interacted with the band throughout the week-long event, with 1.2 million active Facebook participants and nearly 50,000 Twitter mentions. Additional live streams were fed into the stream, in the form of “lifecasting” cameras placed on each band member, crew member, and even the band’s mascot Duke the Dog (for the first-ever “dogcam” on a webcast event) for first-person perspectives of the event. The lifecasting channel, dubbed the NOW channel, joined the documentary IF NOT channel, and the surveillance camera feeds of the WHEN channel for a true 360-degree view of the entire event.

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About Anvato
Anvato Inc. is an innovator in online video. The company serves both publishers and advertisers providing the most complete live and on-demand video management, analytics, syndication, and tracking platform on the market today. Anvato enables content publishers to measure, enrich, syndicate and manage their video content while allowing advertisers to track campaign effectiveness and drive optimization.
Anvato products incorporate its proprietary intellectual property including Perceptual Signature™, Content Track, Live Metrics, and OnTarget Monetization. Anvato maintains a world-class R&D team, and it is the recipient of the 2010 Frost & Sullivan Global Innovation Award in Online Video. Anvato is headquartered in Mountain View, CA.